Morgan's strategy: building distinctive competencies

We are a globally diversified business, with a clear strategy. Our strategy is to build distinctive capabilities in customer focus, application engineering and materials science and apply those capabilities to solve difficult problems for our customers where they value our solutions.

We are a globally diversified business, with a clear strategy. Our strategy is to build distinctive capabilities in customer focus, application engineering and materials science and apply those capabilities to solve difficult problems for our customers where they value our solutions.

Over the last five years we have made considerable progress in developing our capabilities and simplifying our portfolio to improve our performance, all while keeping our people safe and serving our customers.

We serve markets that are growing and where we have room to grow, and where our customers value our differentiated products and services.

We continue to progress our strategy and in the last year:

  • We enhanced our sales effectiveness, through further deployments of our customer relationship management (CRM) tool, its integration into our sales and pipeline management processes, completion of sales training and further pricing work.
  • We have continued to progress our technology and product developments, with new products in early-stage trials with a number of customers.
  • We have made further improvements to operational performance and operating costs through the deployment of lean production techniques, Kaizen events and procurement improvements.
  • We have completed our in-flight leadership development programmes with a successful series of virtual events, and completed a number of key appointments to strengthen our leadership teams.